Beat Holdings Expands Bitcoin ETF Investment, Following Metaplanet in Crypto Reserve Strategy
Amidst the volatile global macroeconomic environment, Beat Holdings, a company listed on the Tokyo Stock Exchange’s Standard Market, has announced a sharp increase in its investment limit for digital assets, especially Bitcoin-related exchange-traded funds (ETFs).
According to the official announcement, Beat Holdings has raised its cryptocurrency investment limit from $6.8 million to $34 million, as part of its flexible treasury management and long-term risk hedging strategy. The move comes after the company invested in 131,230 units of BlackRock’s iShares Bitcoin Trust (IBIT), at an average price of $49.49 per unit. As of May 9, with a closing price of $58.66, the investment is recording unrealized gains of $681,000.
To further expand its portfolio, Beat has raised 400 million yen (about $2.8 million) through a revolving credit facility, although it will incur an estimated $150,000 in interest expenses by the end of the year.
Incorporated in the Cayman Islands and headquartered in Hong Kong, Beat Holdings operates in the areas of intellectual property licensing and mobile messaging services. The investment in Bitcoin and related ETFs is seen by the company as a strategic move as digital assets are increasingly seen as a hedge against inflation, currency debasement and geopolitical instability.
“In a context of slowing globalization and escalating trade tensions, governments often respond with expansionary fiscal policies, creating excess liquidity that can flow into risk assets like Bitcoin,” Beat said in the report.
The strategy mirrors that of Metaplanet Inc., another Tokyo-listed company that stands out for its use of Bitcoin as its primary treasury reserve asset. Metaplanet currently holds more than 5,500 BTC – worth more than $571 million – and aims to reach 10,000 BTC by the end of 2025.
The trend is spreading beyond Japan, with Strategy Inc. (formerly MicroStrategy) – a company founded by Michael Saylor – recently announcing that it had purchased an additional 1,895 BTC worth $180 million, bringing its total Bitcoin holdings to around 555,500 BTC (worth more than $52 billion).
As Bitcoin trades around $104,000 and becomes increasingly institutionalized through financial instruments like ETFs, Tokyo-listed companies are racing to accumulate digital assets, marking a major shift in their approach to corporate treasury strategy.