Tether Invests Minority Stake in Juventus Football Club

Stablecoin giant Tether has made a new foray into the sports sector as its investment arm, Tether Investments, has announced the acquisition of a minority stake in Juventus Football Club, one of the most popular teams in Italy's Serie A.

According to the announcement, the investment is aimed at "creating new synergies between sports and digital assets," furthering Tether's long-term goal of integrating stablecoins and digital assets into everyday life. However, the financial details of the deal have not been disclosed.

“This strategic investment in Juventus is in line with our vision of merging new technologies such as digital assets, artificial intelligence and biotechnology with the sports industry to drive global change,” said Paolo Ardoino, CEO of Tether, in a statement. He emphasized that Tether will seek to explore innovative collaboration opportunities that have the potential to revolutionize the global sports landscape.

With this partnership, Tether and Juventus not only aim to grow strongly, but also affirm the influence of digital asset technology on traditional industries, especially sports.